Identity already shipped. Slack still wants September filled.
The 2026 thread is “can you just fill the next month,” “we need twelve dated posts before launch,” or “drop captions into Later before you vanish.” They did not ask you to hold next quarter on tap. They did not drop a Monday Zoom. They did not ask you to punch a film into 9:16. The mark / site / deck already left the drive. What they want now is a dated pack — captions with dates, maybe stills, a sheet the intern pastes into Buffer. Bill that clock from the hub floor. Yearly keep, billable-week count, tax buffer you chose: those live on the hub calculator. This page does not re-run them and does not open a 50-state table. Read $720 as 8 × 90 with a $ sign. Invoicing in another currency? Flip it on the hub. Floor still invented? Build it on how to set a freelance rate.
Content-calendar extra = hours you type × hourly floor. Start at the first caption. Stop when the sheet can be pasted. Eight hours is the worked month. Sixteen hours is a denser grid or a second channel. Four hours is a thin week of dated lines. You own the hour count. This card will not gift the pack because “identity includes content,” will not sell $50 a post, and will not take 20% of the brand fee so a 12-row sheet looks official.
Worked USD: 8h × $90 = $720
First preset. Hours: 8. Floor: $90. Product: 8 × $90 = $720.
That $720 is one finite dated pack sitting on an identity they already bought. It is not reserved capacity going forward. It is not a standing invite. It is not a vertical recrop of a master. It is not lockup rules. Name the dollars before the caption file opens. “The first month of posts was included” is not a line this card ever wrote.
Second preset stretches the same floor: 16 hours × $90 = $1,440. You typed 16. The page did not invent 16. More slots, two channels, a still on every date — still hours × floor, still because they asked after the brand shipped, still not $50 a post, still not 20% of the brand.
Third preset: 4 hours × $90 = $360. One thin week of dated captions is still a calendar-shaped ask after the identity left. Short is not free, and it is not a per-post SKU.
Four other doors — none of them are a dated pack
They want you on tap every month, with included hours they can spend on whatever repeats. That is a monthly retainer — floor × included hours, plus an unused-hours buffer you type. A dated pack is one finite sheet after the brand already left. It is not 20 reserved hours going forward. Do not launder “fill September” into “the retainer already covers content.” If they actually want you on tap, stop here and price the retainer. If they want the brand they already bought and this one pack, keep the identity quote and add this extra.
They want the same job billed every month going forward — hours that land, no unused buffer, stacked across months they type. That is not this one dated pack. Recurring total = months × hours per month × floor on the recurring card. Worked 3 × 8h × $90 = $2,160. A caption sheet after the brand is one finite extra. Repeating the same 8-hour job in March, April, and May is a different clock. Want both? Name the pack here. Name the repeating hours there. This hub does not invent “retainer is 10% off recurring,” and it does not treat twelve captions as three months of the same job.
They want a recurring Zoom that was never in the job hours. That is the weekly-call extra — calls per week × hours per call you type × weeks × floor. Worked 1 × 0.5h × 4 × $90 = $180. A standing Monday invite is not twelve dated captions. A caption pack is not a standup. Want both? Name the Zoom there. Name the pack here.
They want 9:16 (or another extra ratio) of a 16:9 or square master they already paid for. That is the social-cuts card — hours you type to recrop / reframe / export × floor. Worked 4h × $90 = $360. Not $50 a cut. Not 20% of the video. Punching in a talking head does not write twelve captions. Writing twelve captions does not reframe a film. Want both? Recrop hours there, caption hours here.
They want a living do/don’t book after the mark — clear space, lockups, color on dark, “don’t outline the wordmark.” That is the brand-guidelines card — hours you type × floor. Worked 6h × $90 = $540. Not 20% of identity. Not a per-page mill. How-not-to-wreck-the-wordmark is not a month of posts that use the wordmark. Want both? Brand-book hours there, dated-pack hours here.
Blogs will sell you $50 a caption. This card has no SKU.
Social Twitter still recites “$50 per post,” “20% of the brand for a month of social,” “the first calendar is always included.” None of that is a statute. None of it is this math. Mark vs site vs deck only names which identity already shipped. Dollars = hours you type × floor. No $50-per-post buyout. No 20% slice of the brand fee.
If they ask for “the usual post rate,” answer that this card has none. Show $720 from eight hours, type 16, or type 4. You own the hour count. Skip the lecture. No confirm, no caption file. The identity they already bought still stands.
Copy the sentence before the first caption
Hours. Floor. $720 or whatever the card now shows. That it sits on a shipped identity. Copy so the email dollars match the screen dollars.
- 8h × $90. Content-calendar extra: 8 hours I type for a dated pack of posts × $90.00/hr = $720.00. The signed quote was the mark / site / deck. A month of captions with dates after that is hours × floor — not $50 a post, not 20% of the brand. Please confirm $720.00 before I start the pack.
- 16h denser month. Content-calendar extra: 16 hours I type for a denser dated pack × $90.00/hr = $1,440.00. The signed quote was the mark / site / deck. A month of captions with dates after that is hours × floor — not $50 a post, not 20% of the brand. Please confirm $1,440.00 before I start the pack.
- 4h thin pack. Content-calendar extra: 4 hours I type for a thin dated pack × $90.00/hr = $360.00. The signed quote was the mark / site / deck. A month of captions with dates after that is hours × floor — not $50 a post, not 20% of the brand. Please confirm $360.00 before I start the pack.
Skip “everyone includes the first month of posts” and “social is always 20% of identity.” That speech turns a caption pack into a fight. This page has no official per-post dollar. Unconfirmed extra, caption file stays closed. Reserved monthly hours: freelance-retainer. Standing Zoom: weekly-call. Extra ratios of a shipped master: social-cuts. Do/don’t book: brand-guidelines. Floor moved? Rebuild it on the hub, then name this extra.
Planning arithmetic — not a scheduler contract
Educational numbers. Not legal, tax, or collections advice. Not a posting agreement. No $50-per-caption rule, no law that prices a month of feed, no 20% of a brand fee, no per-post mill, no 50-state tax engine. Keep the paper you already signed. Need a clause that survives a fight? Counsel where you work writes it before the first caption. Filling these fields is not that clause and does not certify a Later queue.
Inputs: pack hours, hourly floor. Outputs: the extra, one paste-ready sentence. USD labels here. Live currency and any tax slice you chose stay on the hub.
Rate calculator Monthly included hours Same job every month, billed hours that land Standing Zoom outside job hours 9:16 recrop, not a caption pack Do/don’t book, not a caption pack Set the hourly floor
Billable-week count moved? Fix the floor on the hub, then price the pack. This card is one finite dated sheet after the identity already left — hours × floor, never $50 a post, never 20% of the brand. Capacity reserved going forward: freelance-retainer. Same job billed each month, hours that land, no unused buffer: recurring. Recurring Zoom outside job hours: weekly-call. Extra aspect ratios of a shipped master: social-cuts. Living do/don’t book after the mark: brand-guidelines. Floor still a guess? Start on how to set a freelance rate.
FAQ
How do I charge for a freelance month of posts after the brand already shipped?
Type the hours the dated pack will take — captions, dates, stills slotted across a month they can paste into a scheduler. Multiply by your hourly floor. That product is the content-calendar extra. The signed number already paid for the mark, the site, or the deck. A month of posts is a second delivery. 8 × $90 reads $720 because those are the numbers in the worked example — change them. Planning only. This is not $50 per post and not 20% of the brand.
Should I charge $50 per freelance post, or 20% of the brand fee for a content calendar?
No. This hub does not sell a $50-per-post menu and does not take 20% of an identity fee. Hours you type × floor is the only product. If eight hours is wrong for your grid, type a different hour count.
Is a dated pack of posts the same as a retainer, a weekly standing call, 9:16 social cuts, or a brand book?
Four different doors. A retainer reserves monthly capacity going forward — included hours they can spend on whatever repeats. Weekly-call is calls per week × hours per call × weeks × floor for a recurring Zoom that was never in the job hours. Social-cuts recrops extra aspect ratios of a master they already paid for. Brand-guidelines is a living do/don’t book after the mark. This card is one finite dated pack after that brand already left.
What if they only wanted the mark, the site, or the deck they already paid for?
Leave the caption file closed. Type 0 hours. Extra prints $0. The identity they already bought still stands. The dated pack stays unwritten until they confirm hours × floor.
Is this content-calendar math a contract, a per-post mill, or a 50-state tax engine?
No. $720 is 8 times 90 labeled USD so you can read it. Currency and any tax buffer live on the hub calculator. Typing here does not write a posting clause and does not run a 50-state tax engine.