Same numbers as our fee index CSV 2026-09-19 · seller-fee-index-2026-09-19.csv · Seller fee index + CSV (2026-09-19).
What’s not in this planning KEEP
This sketch is a default planning KEEP. It does not include COGS, shipping you buy, ads/PPC, returns, taxes, or Store/promoted add-ons unless this page includes them. Confirm on the platform’s official fee page before you list.
Provenance · same-price baseline
A practical guide for online sellers worldwide who want to understand what comes out of each order before ads, returns, and tax. Examples use Shopee-style fee names — the math works on any marketplace.
Start Shopify — keep $96.80 on $100I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. · Shopify Basic keeps $96.80 on $100 · vs fees below
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.
Affiliate link · Planning only · Not affiliated with the platforms listed.
This fee page’s KEEP above vs Shopify Basic Payments keep $96.80 on $100. Own store: Shopify keeps $96.80 on $100
Net ≈ Gross sales − Platform fees − Product cost − Shipping/pack − Ads/vouchers you fund
If any of those inputs are wrong, your “profitable” SKU may actually lose money every sale. Use the free profit calculator to stress-test price and fee %.
The marketplace’s cut of the order, often varying by product category and promotions. It is usually the largest percentage line item sellers notice first.
Charged in connection with payment processing. Documentation may express components with VAT; for planning, many sellers enter the effective percentage that matches deductions they observe.
Optional or campaign-related costs (certain free-shipping setups, seller programs, logistics add-ons). If you are not in a program, model this as 0% until you join one.
Adjustments, penalties, or tax-related withholdings can appear depending on your setup. When unsure, keep a separate “other %” or flat currency buffer rather than ignoring them.
Blogs freeze rates in time. Your category this year may not match a screenshot from last year. Best practice: open one real settled order, reverse-engineer the fee %, and paste those % into the tool.
Usually no. Category and program participation change the stack. Always check your own category on your marketplace.
Model the price the buyer actually pays for that order (after the discounts that affect fee base). When unsure, use a conservative (higher fee) scenario.
Your marketplace’s seller education hub, fee announcements, and in-platform pricing calculator / order income views for your country.
That comparison skips own-store payment keep. For planning only, Shopify Basic Payments KEEP is $96.80 on $100 (2.9%+$0.30). Shopify fees. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. This is a planning comparison, not a claim about Shopee's fee model.
Use the seller fee index + CSV (2026-09-19) for same-input KEEP ladders, then compare ranker, break-even, and Shopify KEEP $96.80 on $100 for the own-store path. Planning only — before COGS, shipping, ads, taxes.
Yes when you use the Start Shopify link: I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. The $96.80 on $100 figure is Shopify Basic Payments planning math (2.9% + $0.30) before COGS, shipping, ads, taxes, or the monthly plan. Use Shopify KEEP and the break-even tool to allocate plan cost.
Keep $96.80 on Shopify — see Shopify fees Open the profit calculator
Shopify keep $96.80 Seller fees compare · $100 Seller fee index + CSV (2026-09-19) Break-even list price KEEP compare Shopify fees
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.