Same $100 · locked hub formulas
Whatnot keeps $2.80 more on this $100 sale sketch (before COGS / monthly plan). Official first-paint from /whatnot-keep/ and /ebay-keep/.
Compare / Start Shopify — keep $96.80 on $100 (Basic Payments · Impact · FTC) · planning only · compare ranker · marketplaces compare
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Official first-paint ONLY — rates locked to /whatnot-keep/ (#out $88.80) and /ebay-keep/ (#out $86.00). No invented referral %. Last verified 2026-09-18.
Last verified: 2026-09-18 · Locked hubs /whatnot-keep/ (#out $88.80) · /ebay-keep/ (#out $86.00) · planning only · Fee changes · live ranker
Whatnot lock: other 8% + 2.9%+$0.30 → KEEP = sale − 0.08×sale − (0.029×sale + 0.30). eBay lock: 13.6%+$0.40 → KEEP = sale − 0.136×sale − 0.40.
Reverse / target KEEP · locked hub formulas
Enter the net you want after fees. We solve the sale each locked formula needs. Same algebra as /seller-fees/break-even/. No invented fees.
Reverse: Whatnot sale = (KEEP + 0.30) / 0.891 · eBay sale = (KEEP + 0.40) / 0.864. Forward check on $100: Whatnot $88.80 · eBay $86.00.
Live-selling / auction SERP pack: same sale on Whatnot and eBay using only locked KEEP hubs — not a slogan, and not an invented referral row. On $100, Whatnot KEEP is $88.80; eBay is $86.00 (Whatnot ahead by $2.80). Board: marketplaces KEEP compare.
| Platform | Official starting fee (hub lock) | KEEP on $100 | Hub |
|---|---|---|---|
| Whatnot | Other categories 8% + Stripe 2.9%+$0.30 | $88.80 | /whatnot-keep/ |
| eBay | US most categories (no Store) 13.6%+$0.40 | $86.00 | /ebay-keep/ |
Winner on this $100 sketch: Whatnot by $2.80 vs eBay (processing keep — not traffic). Disclosed Shopify Impact affiliate under the card.
Formula on hub: KEEP = sale − 0.08×sale − (0.029×sale + 0.30). Sources linked from Whatnot KEEP.
Formula on hub: KEEP = sale − 0.136×sale − 0.40. Sources linked from eBay KEEP.
Whatnot KEEP $88.80 (other 8% + Stripe 2.9%+$0.30). eBay KEEP $86.00 (most cats 13.6%+$0.40). Whatnot keeps $2.80 more on this $100 sketch. Planning only.
Yes. First-paint only those locked official starting formulas. Whatnot: KEEP = sale − 0.08×sale − (0.029×sale + 0.30). eBay: KEEP = sale − 0.136×sale − 0.40. No invented referral %.
No. Monthly plan / subscription opex is typed separately on hubs (default $0) and never baked into per-sale KEEP.
Not affiliated with Whatnot or eBay. Shopify Impact links are disclosed affiliates (FTC). Educational planning only. Confirm live fees on each platform.
Keep $96.80 on Shopify — Start Shopify (Impact · FTC) Whatnot KEEP hub eBay KEEP hub Marketplaces compare
Break-even list price Seller fee index Marketplaces KEEP compare TikTok Shop vs Shopify Facebook Marketplace vs Mercari Mercari vs eBay Etsy vs eBay Whatnot KEEP $88.80 eBay KEEP $86.00 Compare marketplaces