Updated Oct 2026
On a seller-fulfilled £100 order in Everything else, Amazon UK’s referral fee is 15% (minimum £0.25), so you keep £85.00 before VAT, fulfilment and closing fees. Pick another confirmed category to change the rate.
Everything else, seller-fulfilled, Professional plan
Where this sale goes: you keep £85.00. Fees £15.00.
£100 - 15% (min £0.25) = £85.00 before VAT, fulfilment and closing fees. Plan £0. Planning only.
| Seller-fulfilled category | Referral | Minimum | Keep on £100 |
|---|---|---|---|
| Everything else | 15% | £0.25 | £85.00 |
| Clothing and Accessories, above £20 | 15% (5% at or under £15, 10% over £15 up to £20) | £0.25 | £85.00 |
| Consumer Electronics | 7% | £0.25 | £93.00 |
| Beauty, Health and Personal Care, above £10 | 15% (8% at or under £10) | £0.25 | £85.00 |
| Toys and Games | 15% | £0.25 | £85.00 |
| Home Products, above £20 | 15% (8% at or under £20) | £0.25 | £85.00 |
| Jewellery, total at or under £225 | 20% of the portion up to £225, then 5% above £225 | £0.25 | £80.00 |
Every keep on this page is before VAT, fulfilment and closing fees. Fulfilment by Amazon is not included. The clothing rate for FBA and Seller Fulfilled Prime above £40 is a different split and is not used here. Media categories are left out because the closing fee amount is not on the pricing page. The Professional plan is £25 a month excluding VAT and is not inside the keep. The Individual plan adds £0.75 per unit when you type it. Amazon CA is not on this page.
Source: Amazon UK pricing. Planning only. Not affiliated.
keep × 30
When the page opens: KEEP £85.00 before VAT, fulfilment and closing fees. The referral fee is 15% or £0.25, whichever is greater. On £100 the fee is £15.00. Formula: KEEP = sale − max(0.15 × sale, 0.25). Fulfilment and closing fees are not subtracted.
Everything else, Clothing and Accessories, Consumer Electronics, Beauty Health and Personal Care, Toys and Games, Home Products, and Jewellery. The percent follows the seller-fulfilled band for the amount you type. Clothing at or under £15 is 5%, over £15 up to £20 is 10%, and above £20 is 15%. Beauty is 8% at or under £10 and 15% above that. Home is 8% at or under £20 and 15% above that. Jewellery is 20% of the portion up to £225 and 5% of the portion above £225.
No. The label on every keep is before VAT, fulfilment and closing fees. The Professional monthly fee is not inside the keep. Type 0.75 in the Individual field to subtract the £0.75 per-unit plan fee.