The formula
Amazon Seller Home referral fee 15%. On $100: 100 − 15.00 = $85.00. FBA fulfillment is typed $0 on first paint (not inside KEEP). Other categories you-type. Distinct from KDP royalty and Walmart Marketplace hubs. Amazon Associates not used — optional Shopify Impact compare only.
Compare Shopify — keep $96.80 on $100 (Impact · FTC: affiliate)
Sources
Amazon Seller pricing — Home referral 15% (fetched 2026-09-06). Referral Home category first paint; FBA typed $0. Optional Shopify Impact competitor bridge + FTC (not Amazon Associates).
FAQ
How much do you keep on $100 with Amazon Seller?
Default first paint: KEEP $85. Official Referral Home 15%. Formula: KEEP = G − 0.15G. Monthly/plan typed $0. First paint is Home referral 15% only with FBA typed $0. Other Amazon categories and FBA fees are you-type — confirm on sell.amazon.com/pricing. Distinct from amazon-kdp-keep and walmart-marketplace-keep. Planning only. Not affiliated. Sources: Amazon Seller pricing — Home referral 15% (fetched 2026-09-06). Referral Home category first paint; FBA typed $0. Optional Shopify Impact competitor bridge + FTC (not Amazon Associates).
Is monthly/plan billed inside $85?
No. Monthly/plan is a typed line, default $0, never baked into KEEP $85.
What else about Amazon Seller fees?
First paint is Home referral 15% only with FBA typed $0. Other Amazon categories and FBA fees are you-type — confirm on sell.amazon.com/pricing. Distinct from amazon-kdp-keep and walmart-marketplace-keep. Planning only.
Is this affiliated?
Not affiliated with Amazon Seller. Amazon Associates not used on this hub. Optional Shopify Impact competitor bridge, disclosed. Educational planning only.