They want to use it everywhere. Here’s the extra.

The hours stayed. The license got bigger.

In 2026 the ping is still “can we run this in paid social,” “we need it in every market,” or “make it perpetual.” That is not more production. That is a wider grant on files whose hours are already on the quote. Those hours still carry the hourly floor already sitting on the hub. Income target, billable weeks, and whatever tax slice you entered live there — this page does not copy them, and it does not pretend to be a 50-state filing tool. Figures on this card are labeled USD so the product is easy to read. Pick a live currency on the hub if your invoices are not dollars.

Usage extra = hours already in the quote × hourly floor × a multiplier you type. Quoted job = hours × floor. That job is 1.0× the hours — 1.0 here means no extra, the rights you already named. Job + usage extra is what you send if they want the work to live in more places. The extra multiplier starts at 0.5 on this card so a half-again example is visible. That 0.5 is a worked example you can change. It is not a law, not a copyright statute, and not “what serious freelancers charge for ads.” Type 0 if they keep the usage already in the quote. Type 1.0 if you want another full job amount on top — still a number you typed. This card will not invent 2× for nationwide ads, 3× for perpetual worldwide, or any other blog license table.

Worked example: 20 hours × $90 × 0.5 extra = $900 on top of the $1,800 job

Preset: half-again example. Hours already in the quote 20. Floor $90. Extra multiplier 0.5. Quoted job: 20 × $90 = $1,800. Usage extra: 20 × $90 × 0.5 = $900. Job + extra: $2,700.

That $900 is not new screens. It is not a lockout of other clients. It is keep on top of the $1,800 because they asked the same 20 hours to cover a wider grant — web-only vs paid ads vs perpetual worldwide, as labels you and they pick, not as a statute this page can write. You chose 0.5. This card does not treat that figure as official, and it is not 2× for nationwide ads.

Second preset: no extra. Same 20 hours, same $90, extra multiplier 0. Quoted job still $1,800. Usage extra $0. Job + extra still $1,800. They kept the rights already in the quote. The 1.0× job is the whole invoice. Do not paste a license line onto usage they did not expand.

Third preset: you typed 1.0 extra. Same 20 hours, same $90. Quoted job $1,800. Usage extra: 20 × $90 × 1.0 = $1,800. Job + extra $3,600. That 1.0 is another full job amount on top because you typed it. It is still not 2× for nationwide ads, still not a copyright table, still not industry standard. Name it before the files leave with a wider grant than the quote described.

This card is not the other money cards

They did not ask you off the market. A calendar lockout — don’t take competitors, pause other clients for N weeks — is the exclusivity surcharge: hours you typically bill per week × weeks × floor × the share of that week they actually block. Exclusivity removes hours from everyone else. Usage leaves the calendar alone and widens what they can do with the work you already made. Two products. Two numbers. Do not hide a bigger license inside a non-compete, and do not hide a lockout inside a usage line.

They did not ask for extra NEW hours. Extra screens, extra round of new features, same Friday, is the change-order add-on: extra hours they just asked for × floor; new total = original quote + that product. A usage ask does not add hours. It reuses the hours already in the quote. If they want both — new screens and paid ads — price the new hours there and the license extra here.

They did not ask for the working files. The PDF, the MP4, the live site already left. Now they want the Figma, the PSD, the AE project — hours to package and hand off, not a wider grant on the same hours. That extra is package hours they type × this floor on the source-files card. Optional 0.25 of original job hours is a quarter-job example they type, not 50% of the project, not copyright law, and not added to that extra. Broader usage stays here. The .fig zip goes there.

The original job still has to exist. Hours, admin, a buffer you set, one fixed fee — that is quote a project. This card does not rebuild that quote. It sits on top of hours that quote already named. If $90 is still a placeholder, build the floor on how to set a freelance rate before you name a usage extra.

They did not walk. Keep after a cancel is hours already on the calendar vs cash already paid — the kill-fee keep / unpaid gap. If a wider-rights job dies halfway, worked hours still belong on kill-fee; this extra only applies to a grant they still want. Do not paste a cancel line onto “can we run this in ads.”

A retainer buys a monthly slice they can spend — included hours times the floor, plus any idle-hours cushion you type. That is reserved capacity. Usage is a grant on a finished (or finishing) deliverable. Do not fold perpetual worldwide rights into a 20-hour/month retainer and call it “included.” Want both? Put monthly hours on the retainer card; put the license extra on this one.

You type the extra. This page will not invent 2× for nationwide ads

License blogs love tables: 1× web, 2× paid, 3× perpetual, 4× buyout. Those grids are neither a statute nor a filing table, and they are not the product this card shows. Web-only vs paid ads vs perpetual worldwide are labels for a conversation. The dollars are hours already in the quote × floor × a multiplier you type. There is no official 2× for nationwide ads on this page.

If they ask “what’s standard,” the honest answer is: there isn’t one here. Show the $900 half-again example, or type 0, or type 1.0. The number is yours. Skip guilt and fake scarcity. If they will not name the extra, the files leave with the usage already in the quote — the 1.0× job, no extra.

Send the sentence before the files go wider

Name the hours already in the quote. Name the floor. Name the extra multiplier you typed. Name the $900 (or whatever the card shows). Name that it sits on top of the $1,800 job. Copy from the card so the dollars match.

• Half-again example. The 20 hours already in the quote at my $90.00/hr floor are $1,800.00 for the job. Broader usage extra at a 0.5 multiplier I typed is $900.00 on top of that job. Please confirm that $900.00 extra before the files go out under a wider grant. This is planning math, not a copyright license.
• No extra. The 20 hours already in the quote at my $90.00/hr floor are $1,800.00. Extra multiplier 0, so usage extra is $0.00 — rights stay as quoted. The 1.0× job is the whole invoice.
• You typed 1.0 extra. The 20 hours already in the quote at my $90.00/hr floor are $1,800.00 for the job. Broader usage extra at a 1 multiplier I typed is $1,800.00 on top of that job. Please confirm that $1,800.00 extra before the files go out under a wider grant. This is planning math, not a copyright license.

If the brief actually grew — new pages, new cuts, new deliverables — stop using this card and name extra NEW hours on the change-order page, or rebuild on quote a project. If they also want you empty of other clients, that lockout is exclusivity, not this extra.

Planning numbers, not a copyright license

This card is educational. It is planning arithmetic, not copyright law, and not counsel on tax, contracts, or collections. It is not a 50-state filing tool. No required usage percent, no statutory license fee, no “2× for nationwide ads” table. Stick to whatever agreement you already use. An enforceable license, assignment, or work-for-hire clause is something a lawyer in your jurisdiction writes before the files leave with a wider grant. Typing here does not create that clause, does not transfer copyright, and does not turn a handshake into perpetual worldwide rights.

The arithmetic is: hours already in the quote, hourly floor, extra multiplier you type (0 = no extra; 0.5 is a half-again example you can change; the quoted job is 1.0× hours × floor — that 1.0 is no extra), usage extra = hours × floor × that multiplier, job + extra, one pasteable sentence. Dollar labels on this page; live currency and the tax slice stay on the hub.

Rate calculator Lockout (empty calendar), not a bigger license Extra NEW hours, not the same files Working files after a bought delivery Rebuild the original quote Set the hourly floor

If billable weeks shifted, rebuild the floor on the hub. Broader rights on the same hours get a name on this card. Empty weeks live on exclusivity. Extra screens live on change-order. Working files after a bought delivery live on source-files. The original job still starts on quote a project.

FAQ