3 × 4 hours + 6 hours refine + 2 rounds × 2 hours + 3 hours of files = 25 hours × $90 = $2,250.
The opening logo is 3 concepts at 4 hours each (12 hours), plus 6 hours of refinement, plus 2 rounds at 2 hours each (4 hours), plus 3 hours of files. Hours are 12 + 6 + 4 + 3 = 25. At the $90 floor, 25 × $90 = $2,250.00. An extra concept at 4 hours is $360. An extra round at 2 hours is $180. Those two add-ons are the same hour lengths as the opening concept and the opening round. They are not a percentage.
This is a logo quote, not a photo shoot and not the generic project form. Photo shoot quote opens at $2,275.00 because it adds travel, image minutes, a usage multiplier, and expenses. Quote a project is the hourly-floor path for a job that is not a logo: hours, admin, and a risk buffer, quoted as one fee. A logo that needs a usage license for a trademark filing should say so outside this $2,250.00 or on the usage license page.
Concepts, refinement, rounds, and files are separate so a client can see what the 25 hours are. Drop to 2 concepts and the concept block is 8 hours, total hours 21, fee $1,890.00. Raise refinement from 6 hours to 10 and the fee gains $360.00, to $2,610.00, if everything else stays. The files block is the export and the handoff, opening at 3 hours, $270.00 of the $2,250.00.
The floor is $90 until you type another rate. At $120 the same 25 hours are $3,000.00. At $75 they are $1,875.00. The page does not add a rush share. Rush pricing for displaced work lives on the rush job page. If the logo is a rush, price the rush there and do not pretend it is inside the $2,250.00.
Sibling quotes: video shoot quote at $3,220.00, gear kit day fee at $55.00, and retainer overage when the logo work sits inside a monthly hour block. The opening logo number stays $2,250.00.
Concepts times hours per concept, plus refine hours, plus rounds times hours per round, plus file hours, times the hourly rate you enter. One extra concept is the concept hours times the rate. One extra round is the round hours times the rate.