✓ Rates checked 2026-10-06 against id=4164
This order
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· planning only · compare ranker · fee changes
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Sold price defaults to the sibling’s $100 most-categories sketch so the FVF stack is a number you already know: 13.6% + $0.40 = $14.00 organic fees, $86.00 keep. The ad-% field starts empty. Type the rate on the campaign. Demo buttons are “if you set this %” — not eBay’s published default.
Ad fee = (item + shipping + tax you typed) × your ad %. Same base shape as FVF on the explained page. Keep = sold price − FVF − per-order − insertion − ad fee. You do not keep the tax dollar. Empty ad % is treated as “not modeled yet,” not as a published 0% program. Planning only.
TL;DR
eBay + Promoted Listings KEEP $82.00 on $100 (FVF + ~4% promoted (on-page)). Shopify Basic Payments keeps $96.80 on the same sale. Planning only. Own store: Shopify keeps $96.80 on $100 · Same numbers as fee index CSV 2026-09-19
Provenance · same-price baseline
What’s not in this planning KEEP
This sketch is a default planning KEEP for this ads / promoted listing note. It does not invent CPC, bid floors, or spend beyond what this page shows, and it does not include COGS, shipping you buy, returns, taxes, or base marketplace take rates unless this page includes them. Confirm on the platform’s official ads / promoted page before you spend.
Want to compare this keep with an own store? Shopify Basic Payments keeps $96.80 on $100 for planning. See the Shopify keep · Shopify KEEP $96.80
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Promoted Listings is not a second final value fee. The eBay fees explained card already stacks insertion, category FVF, and the $0.30/$0.40 per-order line. This card is the ad rate you set sitting on top of that sale — only when the order is ads-attributed. It is also not Etsy Offsite Ads: Etsy’s 12% / 15% is a different product on a different marketplace.
A “what does eBay Promoted Listings cost?” headline that prints 2% or 5% as the rate is the wrong unit. The sibling eBay seller fees explained page is insertion + category final value fee + per-order. It already refused to invent a Promoted Listings percent when US help id=4164 did not return a usable table. This card is that missing layer: a cost-per-sale ad rate you typed in the campaign, billed when the sale is attributed, sitting on the same checkout that already paid FVF.
Official Standard language that did fetch live (UK FAQ, 28 Aug 2026):
Reuse the explained-page sketch. Do not invent a different FVF pair. $100 item + shipping, $0 tax in the model, most-categories 13.6%, $0.40 per-order, insertion already inside the free allowance:
The FVF line did not change. The extra cut is the ad fee. 3%, 4%, and 6% are seller-set examples so the delta is a dollar, not a slogan. They are not a published Express/Priority table.
The brief asked for official 2026 Express or Priority rules if Help prints a rate. Live US URLs for Promoted Listings Express and Priority redirected to eBay’s captcha splash on 28 Aug 2026. No 2026 take-rate table came back. Gaps, stated:
| Product (names shift) | What this fetch can quote | What this card will not invent |
|---|---|---|
| General / Standard (CPS) | UK FAQ live: seller-set % of total sale amount; 30-day click window; additional to listing/selling fees. UK FAQ also lists “ad rate is below the 2% minimum” as a performance factor — that is not filled here as a US default take-rate. | A sitewide 2%, 5%, or “suggested” CPS percent. Suggested ad rates exist in Seller Hub; they are listing-specific and unpublished on this page. |
| Priority (was Advanced) | Wayback 28 Sep 2022, id=5299 Promoted Listings Advanced: cost-per-click, keyword bids, daily budget, second-price auction. Archive printed a $0.02 minimum / $100 maximum keyword bid and a $1 minimum daily budget — those figures are 2022, not a 2026 Help fetch. | A 2026 CPC, a $0.20 floor, or a sale-percent equivalent of Priority. Do not paste a CPC bid into the ad-% field. |
| Express | Live Express help captcha-walled. This fetch did not extract a 2026 Express CPS %. | Any Express default percent. If Seller Hub still shows an Express campaign, type that rate; do not use a blog’s number. |
Practical split: this calculator is the General/Standard extra cut on an attributed sale. Priority spend is a daily CPC budget that can fire without a sale. Model that from campaign reports, not as a second FVF.
Etsy Offsite Ads is Etsy paying to show a listing off-site, then billing 15% (under $10k / 365 days) or 12% (at/over $10k) on an attributed order, capped at $100 USD. That rate is printed by Etsy Help. You do not type it.
eBay Promoted Listings General is on-eBay (and eBay-network) advertising where you pick the percent. Putting 12 or 15 in this card because you sell on both marketplaces mixes two products. Offsite ads are not this. If you need the Etsy attributed-order keep, use that card. If you need eBay FVF without ads, use eBay fees explained.
UK FAQ (live): you pay when a buyer clicks a Standard ad and then purchases a Promoted Listings Standard item within 30 days. Direct = they bought the ad item. Halo = they bought a different item that was in an active Standard campaign. Impressions are not the bill.
Third-party writeups in 2026 describe a US/Canada “any-click in the last 30 days” change for General campaigns. That may be real in Seller Hub. It is not quoted here as official because the US Promoted Listings help article did not return a body on this fetch. Do not let a blog’s attribution scare-rate become your default ad %. Read the campaign’s attributed-sale flag, then type the ad rate that was in effect.
Organic search on the same SKU: leave ad % empty or 0. Blending a month of mixed organic + attributed orders into one “effective 4%” is a stress test, not the FVF table.
$100 sold, $0 tax, 13.6% FVF, $0.40 per-order, insertion $0, ads not modeled
Same $100, you set 4% Promoted General, sale is attributed
Same $100, you set 6%
List-to-floor: if you still want $86 after a 4% attributed sale, the sticker has to rise so that (price − 13.6% × price − $0.40 − 4% × price) = $86. 13.6% + 4% = 17.6% off the sticker in this toy run → price ≈ ($86 + $0.40) / (1 − 0.176) ≈ $104.85. That identity is planning math using the percents you typed. It is not a new official FVF band.
No. FVF + per-order is the sale charge on eBay fees explained. Promoted Listings is optional advertising on top. UK FAQ (live 28 Aug 2026): additional to other listing and selling fees.
The rate on the campaign. This page will not invent one. Live US help id=4164 / Express / Priority returned captcha on 28 Aug 2026. Demo 3/4/6% buttons are “if you set,” not a table.
Organic keep $86.00 after $13.60 + $0.40. Attributed at a seller-set 4%: +$4.00, keep $82.00. Same FVF stack as the explained page.
No. Offsite ads are not this. Etsy prints 12/15% with a $100 cap on attributed offsite orders. eBay Promoted Listings General is a seller-set CPS percent. Different marketplace, different product. See Etsy Offsite Ads keep.
Not on this fetch. 2022 Advanced help (id=5299) is CPC + daily budget. Do not convert a click bid into a sale %. Live 2026 Priority help was captcha-walled.
Live 28 Aug 2026: Promoted Listings FAQ (eBay.co.uk). Attempted the same day, captcha: US Promoted Listings help id=4164, Express, and Priority URLs. FVF stack: US selling fees id=4822 (sibling page; Wayback 21 Aug 2026). CPC product snapshot: Wayback 28 Sep 2022, Advanced id=5299. Then match a settled attributed order in Seller Hub.
Use the seller fee index + CSV (2026-09-19) for same-input KEEP ladders, then compare ranker, break-even, and Shopify KEEP $96.80 on $100 for the own-store path. Planning only — before COGS, shipping, ads, taxes.
Yes when you use the Start Shopify link: I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. The $96.80 on $100 figure is Shopify Basic Payments planning math (2.9% + $0.30) before COGS, shipping, ads, taxes, or the monthly plan. Use Shopify KEEP and the break-even tool to allocate plan cost.
The common mistake is treating Ebay Promoted Listings KEEP as if it were own-store keep. For planning only, Shopify Basic Payments own-store KEEP is $96.80 on $100 (2.9%+$0.30). Shopify fees. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. Planning only — before COGS, shipping, ads, taxes.
Keep $96.80 on Shopify — see Shopify fees Open the profit calculator eBay fees explained Etsy Offsite Ads (not this)
Seller-fee hub · eBay FVF + insertion · Etsy Offsite Ads 12/15% · realratecalc.com
Same numbers as our fee index CSV 2026-09-19 · seller-fee-index-2026-09-19.csv · Seller fee index + CSV (2026-09-19).
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.