✓ Rates checked 2026-10-06 against How Etsy’s Offsite Ads Work
This order
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.Start Shopify — keep $96.80 on $100
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.
· planning only · compare ranker · fee changes
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Default matches the explained-page sketch: $32 item + $6 shipping = $38, US bank, listing already paid, no gift wrap. Offsite rate defaults to 15% (shop always under $10,000 USD in any consecutive 365-day period). Flip to 12% if that shop has already crossed $10k. Organic keep on the same checkout is the control — Offsite is $0 on that run.
Order base = item + shipping/gift wrap (the 6.5% transaction base from Fee Basics). Offsite fee = min(rate × that base, $100). US processing is 3% of that base + $0.25. Keep = base − 6.5% − processing − Offsite − optional listing. Planning only.
TL;DR
Etsy Offsite Ads KEEP $34.14 on $38 (on-page Offsite sketch). Shopify Basic Payments keeps $96.80 on $100 for planning. Planning only. Own store: Shopify keeps $96.80 on $100 · Same numbers as fee index CSV 2026-09-19
Provenance · same-price baseline
What’s not in this planning KEEP
This sketch is a default planning KEEP for this ads / promoted listing note. It does not invent CPC, bid floors, or spend beyond what this page shows, and it does not include COGS, shipping you buy, returns, taxes, or base marketplace take rates unless this page includes them. Confirm on the platform’s official ads / promoted page before you spend.
Want to compare this keep with an own store? Shopify Basic Payments keeps $96.80 on $100 for planning. See the Shopify keep · Shopify KEEP $96.80
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Offsite Ads is not a 15% mill on every Etsy sale. Etsy bills it when a click from Google, Facebook, Instagram, Pinterest, Bing, or a partner network is attributed to a purchase inside 30 days — not for impressions, and not on organic or on-site orders. The rate is 15% under the $10k / 365-day threshold or 12% once you have crossed it, and the fee never exceeds $100 USD on one order. Transaction 6.5% and US processing 3% + $0.25 still come out either way. Full stack: Etsy seller fees explained.
A “Etsy takes 15% Offsite Ads” headline is the wrong unit. The published help page bills Offsite Ads on attributed orders, inside a 30-day window, after a click on an offsite placement. Organic sales, on-site browsing, and a last click that was an on-site Etsy Ad do not take that 12% or 15%. Putting 15% on every order in the calculator is a stress test, not your shop average.
Source: How Etsy’s Offsite Ads Work (last checked 27 Aug 2026, same fetch as Etsy fees explained):
The explained page already worked $32 item + $6 shipping = $38, no gift wrap, US bank, listing already paid. Reuse that sketch. Do not invent a different processing pair.
The Offsite line is the whole delta vs organic: $5.70 at 15%, $4.56 at 12%. Transaction and processing did not change. A 15% mill that forgets the $3.86 already gone is how blogs overstate “Etsy took half.” $9.56 of $38 is ~25.2% platform+Offsite on this attributed US run — still before COGS, still not a 15% shop tax.
You do not pick 12% because you feel established. Help’s split is a shop-history test: always under $10,000 USD in any consecutive 365-day period → 15% and you may opt out. Hit $10,000 USD or more in any consecutive 365-day period → 12% and enrollment is required for the lifetime of the shop. This card will not invent a third band or a “first year free” Offsite rate.
On the $38 attributed order, crossing $10k saves $1.14 of Offsite ($5.70 → $4.56). That is real money and it is small next to COGS. The lifetime-required part is the trap: opt-out exists only on the under-$10k side. Confirm the toggle in Shop Manager → Settings → Offsite Ads before you model 0% as if you had opted out of a required 12% shop.
Help: the Offsite Ads fee never exceeds $100 USD on one order, regardless of order size. That is a published cap, not a typical-order guess.
| Order base | 15% raw / billed | 12% raw / billed |
|---|---|---|
| $38 (explained sketch) | $5.70 / $5.70 | $4.56 / $4.56 |
| $666.67 | $100.00 / $100.00 (cap starts) | $80.00 / $80.00 |
| $700 (card preset) | $105.00 / $100.00 | $84.00 / $84.00 |
| $833.33 | $125.00 / $100.00 | $100.00 / $100.00 (cap starts) |
$700 at 15% is the card’s cap preset: raw 15% would be $105; billed Offsite is $100. 12% of $700 is $84 — still under the cap. The 15% shop hits the ceiling first. Below $666.67 the 15% shop pays the percent. This page will not invent $666.66 as an official Etsy SKU; it is 100 ÷ 0.15, shown so the cap is a number instead of a slogan.
Offsite Ads is Etsy paying to show listings off-site. You are billed when a click is attributed to a purchase within 30 days. A view with no attributed purchase is not an Offsite line on this card. If the buyer’s last click was an on-site Etsy Ad, only the Etsy Ads fee applies — Help’s words, not a blog mix. Etsy Ads CPC is unpublished here; do not invent one and stack it on 15%.
Practical keep mistake: averaging Offsite 15% across a month of mostly organic orders. The attributed order pays 15% (or 12%) on that checkout. The organic ones pay 0% Offsite and still pay 6.5% + processing. Duplicate the scenario in the profit calculator at 0% and at 12% or 15% instead of blending them into a fake shop-wide 15%.
$32 + $6 = $38, US bank, listing already paid, Offsite 15% hits
Same $38, shop already at/over $10k, Offsite 12%
$700 order, 15% shop, listing already paid (US stack)
Thin-margin SKUs are where 12–15% on top of ~10% platform flips a sale negative. That sentence already lives on the explained page. This card is the attributed-order keep, not a new percent.
Handmade vs Amazon referral is a different stack: Etsy vs Amazon seller fees. Line-by-line Etsy: Etsy seller fees explained.
No. Only on orders attributed to an Offsite Ad click (30-day window). Organic and on-site stay at 0% Offsite. Last-click on-site Etsy Ad is the Etsy Ads product, not this 12%/15%. Last checked 27 Aug 2026.
15% if the shop has always made under $10,000 USD in any consecutive 365-day period (auto-enrolled; you can opt out). 12% and required for life once the shop has made $10,000 USD or more in any consecutive 365-day period. Cap $100 USD per order.
Listing already paid: organic keep $34.14 after $2.47 + $1.39. 15% Offsite keep $28.44 ($5.70 extra). 12% Offsite keep $29.58 ($4.56 extra). Same numbers as Etsy fees explained.
15% of the order reaches $100 at $666.67. 12% reaches $100 at $833.33. The $700 preset bills $100 at 15% (raw $105) and $84 at 12%.
How Etsy’s Offsite Ads Work, Etsy Fee Basics, payment processing. Then match a settled order in Shop Manager. Last checked 27 Aug 2026.
Use the seller fee index + CSV (2026-09-19) for same-input KEEP ladders, then compare ranker, break-even, and Shopify KEEP $96.80 on $100 for the own-store path. Planning only — before COGS, shipping, ads, taxes.
Yes when you use the Start Shopify link: I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. The $96.80 on $100 figure is Shopify Basic Payments planning math (2.9% + $0.30) before COGS, shipping, ads, taxes, or the monthly plan. Use Shopify KEEP and the break-even tool to allocate plan cost.
The common mistake is treating Etsy Offsite Ads KEEP as if it were own-store keep. For planning only, Shopify Basic Payments own-store KEEP is $96.80 on $100 (2.9%+$0.30). Shopify fees. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. Planning only — before COGS, shipping, ads, taxes.
Keep $96.80 on Shopify — see Shopify fees Open the profit calculator Etsy fees explained Etsy vs Amazon eBay Promoted Listings (not this)
Seller-fee hub · realratecalc.com
Same numbers as our fee index CSV 2026-09-19 · seller-fee-index-2026-09-19.csv · Seller fee index + CSV (2026-09-19).
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.