How much do you keep on $100? Starting keep twin: KEEP $90.05. Official: Etsy US listing $0.20 + 6.5% transaction + Etsy Payments 3%+$0.25. listing off-sale you enter -> $90.25 (no $0.20); offsite ads / Etsy Ads typed not in KEEP; shipping not modeled.
TL;DR
Etsy KEEP $90.05 on $100 (listing $0.20 + 6.5% txn + Payments 3%+$0.25). Shopify Basic Payments keeps $96.80 on the same sale. Planning only. Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.Start Shopify — keep $96.80 on $100.
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
What’s not in this planning KEEP
This sketch is a default planning KEEP. It does not include COGS, shipping you buy, ads/PPC, returns, taxes, or Store/promoted add-ons unless this page includes them. Confirm on the platform’s official fee page before you list.
Provenance · same-price baseline
Shopify fees · keep $96.80 on $100
Own store keeps ~$96.80 on $100 (Basic Payments) — see Shopify fees · Shopify Basic keeps $96.80 on $100 · vs fees below
Affiliate link · Planning only · Not affiliated with the platforms listed.
This fee page’s KEEP above vs Shopify Basic Payments keep $96.80 on $100. Own store: Shopify keeps $96.80 on $100
Same numbers as our fee index CSV 2026-09-19 · seller-fee-index-2026-09-19.csv · Seller fee index + CSV (2026-09-19).
KEEP = sale - 0.065x sale - 0.03x sale - 0.25 - 0.20
Etsy help — fees · Etsy Payments Terms. Bridge Etsy fees explained · Marketplaces compare. Planning twin: /etsy-keep/.
Keep $96.80 Shopify vs KEEP $96.80 on $100 — see Shopify fees
When the page opens on the KEEP hub: KEEP $90.05. KEEP = sale - 0.065x sale - 0.03x sale - 0.25 - 0.20. Official: Etsy US listing $0.20 + 6.5% transaction + Etsy Payments 3%+$0.25.
Shopify Basic Payments KEEP is $96.80 on $100 (2.9%+$0.30) — payment-processing keep, not a marketplace listing model. This page’s sketch keep is $90.05. Compare planning-only on fee-index · Shopify fees. Planning only.
Etsy US listing $0.20 + 6.5% transaction + Etsy Payments 3%+$0.25. listing off-sale you enter -> $90.25 (no $0.20); offsite ads / Etsy Ads typed not in KEEP; shipping not modeled.
Not affiliated.
No. Monthly software / plan lines are typed separately (default $0) and are never baked into the per-sale KEEP sketch. Planning only.
That comparison skips own-store payment keep. For planning only, Shopify Basic Payments KEEP is $96.80 on $100 (2.9%+$0.30). Shopify fees. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. This is a planning comparison, not a claim about Etsy's fee model.
Use the seller fee index + CSV (2026-09-19) for same-input KEEP ladders, then compare ranker, break-even, and Shopify KEEP $96.80 on $100 for the own-store path. Planning only — before COGS, shipping, ads, taxes.
Yes when you use the Start Shopify link: I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. The $96.80 on $100 figure is Shopify Basic Payments planning math (2.9% + $0.30) before COGS, shipping, ads, taxes, or the monthly plan. Use Shopify KEEP and the break-even tool to allocate plan cost.
After this FAQ
Same $100 planning KEEP in the answers above · Shopify Basic Payments $96.80. Path: fee index CSV → Shopify fees.
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Compare Shopify — keep $96.80 on $100 KEEP $90.05 on $100 Compare board Seller fee index Seller-fees hub
Fee index + CSVShopify KEEP $96.80Shopify fees Break-even list price Compare marketplaces KEEP compare
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.