✓ Rates checked 2026-10-06 against sell.amazon.com/pricing
Same SKU
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.Start Shopify — keep $96.80 on $100
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.
· planning only · compare ranker · fee changes
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Defaults: Etsy US stack from Etsy’s Fees & Payments Policy and processing table. Amazon referral default is the published Home and Kitchen 15% row ($0.30 minimum) on sell.amazon.com/pricing — change it to the category you actually fetched or see in Seller Central.
Offsite Ads is 15% under the $10k / 365-day threshold or 12% at/above it, only on attributed orders, capped at $100. Leave 0 for organic. Full stack: Etsy seller fees explained.
FBA is extra. This card does not invent a size/weight fulfillment fee. Paste the FBA line, Individual plan $0.99/item, or media $1.80 closing fee if that SKU actually has them.
TL;DR
Etsy KEEP $90.05 · Shopify KEEP $96.80 on $100 — Shopify keeps $6.75 more vs Etsy. Planning only / before COGS·shipping·ads·taxes. Same $100 numbers as our fee index CSV seller-fee-index-2026-09-19. Own store: Shopify keeps $96.80 on $100. · Last verified 2026-09-22 · official KEEP hub sources · planning only / before COGS·shipping·ads·taxes.
What’s not in this planning KEEP
This sketch is a default planning KEEP. It does not include COGS, shipping you buy, ads/PPC, returns, taxes, or Store/promoted add-ons unless this page includes them. Confirm on the platform’s official fee page before you list.
Provenance · same-price baseline
Etsy takes $9.95 on $100 → KEEP $90.05
Fee components · transaction 6.5% + Payments 3%+$0.25 + listing $0.20 from /etsy-keep/ · sums to fees $9.95 · KEEP $90.05 · planning only
Amazon (Home referral · FBA $0) takes $15.00 on $100 → KEEP $85.00
Fee components · 15% Home referral · FBA typed $0 from /amazon-seller-keep/ · sums to fees $15.00 · KEEP $85.00 · planning only
Same numbers as our fee index CSV 2026-09-19 · seller-fee-index-2026-09-19.csv · Seller fee index + CSV (2026-09-19).
Last verified: 2026-09-22 · Official sources on-page: Etsy Fees & Payments · sell.amazon.com/pricing · planning only · Fee changes · live ranker
One checkout total. Two published stacks. This is a compare of what you keep after Etsy’s US listing + transaction + processing versus Amazon’s category referral — not a claim that Amazon “takes 15%” on everything, and not a rewrite of the Etsy fee-stack guide.
Do not blend these into one “marketplace tax.” Etsy charges a small listing whether it sells, then a flat transaction percent plus a country-based processing cut. Amazon charges a referral percent that changes with the fee category, with a dollar minimum on most rows, plus a selling-plan cost and optional FBA.
| Line | Published amount | When |
|---|---|---|
| Listing | $0.20 USD per listing / renewal | When you publish or auto-renew (four-month listings). Charged whether or not it sells. |
| Transaction | 6.5% of displayed price + shipping + gift wrap | Each Etsy.com sale. US: not applied to sales tax. |
| Payment processing (US bank) | 3% + $0.25 USD | Each Etsy Payments order, on total sale including shipping and tax. Other countries differ. |
| Offsite Ads | 15% or 12%, cap $100 USD / order | Only if a click on Etsy’s offsite ad is attributed within 30 days. 15% under $10k / 365-day sales; 12% at/above, required thereafter. |
Sources: Etsy Fees & Payments Policy (policy page last updated 13 Feb 2026; fetched 27 Aug 2026), What are Payment Processing Fees for Selling on Etsy?, How Etsy’s Offsite Ads Work. Line-by-line walkthrough (not this compare): Etsy seller fees explained.
Amazon’s public pricing page states that referral fees vary by product category: you pay a percentage of the total price (list + shipping + gift wrap) or a minimum amount, whichever is greater. A product’s fee category may not match the storefront category the buyer sees. Examples copied from that table on 27 Aug 2026 — not a complete schedule:
| Published category (US) | Referral | Minimum on that row |
|---|---|---|
| Home and Kitchen | 15% | $0.30 |
| Toys and Games | 15% | $0.30 |
| Sports and Outdoors | 15% | $0.30 |
| Consumer Electronics | 8% | $0.30 |
| Computers | 8% | $0.30 |
| Automotive and Powersports | 12% | $0.30 |
| Clothing and Accessories | 5% at $15 or less; 10% from $15.01–$20; 17% above $20 | $0.30 |
| Amazon Device Accessories | 45% | $0.30 |
| Everything Else | 15% | $0.30 |
Media (books, DVD, music, software, video) is listed at 15% plus a $1.80 closing fee per item. Several other rows are split-rate (furniture, jewelry, electronics accessories). If your ASIN is not one of the rows above, open the live table — do not guess. Source: How much does it cost to sell on Amazon? (sell.amazon.com/pricing) (fetched 27 Aug 2026).
Selling plans on the same page: Individual $0.99 per item sold, or Professional $39.99 per month. Those are account fees, not referral. The card treats Professional as $0 extra per unit unless you amortize the month into the optional field (or paste $0.99 for Individual).
FBA vs FBM: the same pricing page lists Fulfillment by Amazon as an optional extra and sends you to Amazon’s Revenue Calculator and the Estimated fee per unit sold column. We did not copy a size/weight fulfillment table into this guide, so published “small standard $X” FBA number. Merchant-fulfilled compare = referral (+ Individual $0.99 if that is your plan). FBA compare = referral + the fulfillment amount you paste.
Same checkout: $40 item, $0 shipping, no gift wrap, ignore sales tax for the sketch. Etsy: US bank, listing assigned to this sale, organic (Offsite Ads 0%). Amazon: fee category Home and Kitchen 15%, Professional plan, no FBA pasted.
Etsy out
Amazon out (Home and Kitchen)
On this organic $40 Home and Kitchen SKU, Etsy keeps $1.75 more than Amazon referral-only. Gross-up to keep a $34 floor: Etsy list ≈ ($34 + $0.20 + $0.25) ÷ (1 − 6.5% − 3%) = $38.07. Amazon list = $34 ÷ (1 − 15%) = $40.00.
Flip cases on the same $40, still official percents only:
No hype — the stack and the category decide, not the brand of marketplace.
Volume, ads, returns, and storage are outside this SKU snapshot. Amazon Professional $39.99/month only belongs in the optional field if you divide it by expected units. Etsy has no monthly subscription in the default stack (Etsy Plus / Pattern are optional products; we are not putting them on every sale).
Selling the same SKU on TikTok Shop is a third stack (referral + promotions + fulfillment) — do not reuse these Etsy or Amazon percents there. See TikTok Shop fees explained. Approved Amazon Handmade (15% or $0.30 per unit, Professional waived after month one) is a different fee machine than this category-table compare: Amazon Handmade seller fees explained.
No. Referral is by fee category on sell.amazon.com/pricing. Home and Kitchen is a published 15% example with a $0.30 minimum; Consumer Electronics is a published 8% example. Confirm the ASIN in Seller Central.
$0.20 listing, 6.5% transaction on item + shipping + gift wrap, and US processing 3% + $0.25. Offsite Ads 15% or 12% only when attributed, capped at $100. Last checked 27 Aug 2026 on Etsy’s legal fees policy and help articles.
Only if you paste a per-item amount. We did not fetch a size/weight fulfillment table into this page, so published FBA dollars. Amazon’s pricing page treats FBA as optional and points to the Revenue Calculator.
Use the same checkout total on both sides: item + shipping + gift wrap (the base both platforms publish). Coupons you fund still come out of keep on top. Tax: Etsy US transaction excludes sales tax; processing can include it — your payment account wins over this sketch.
No. Planning math only. Not affiliated with Etsy or Amazon. Confirm fees in each seller dashboard; they can change this.
Use the seller fee index + CSV (2026-09-19) for same-input KEEP ladders, then compare ranker, break-even, and Shopify KEEP $96.80 on $100 for the own-store path. Planning only — before COGS, shipping, ads, taxes.
Yes when you use the Start Shopify link: I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. The $96.80 on $100 figure is Shopify Basic Payments planning math (2.9% + $0.30) before COGS, shipping, ads, taxes, or the monthly plan. Use Shopify KEEP and the break-even tool to allocate plan cost.
The common mistake is treating Etsy Vs Amazon KEEP as if it were own-store keep. For planning only, Shopify Basic Payments own-store KEEP is $96.80 on $100 (2.9%+$0.30). Shopify fees. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. Planning only — before COGS, shipping, ads, taxes.
Keep $96.80 on Shopify — see Shopify fees Open the profit calculator Etsy fees explained TikTok Shop fees
Fee index + CSVShopify KEEP $96.80Shopify fees
Break-even list price Seller fee index Shopify KEEP $96.80 Compare marketplaces
Stress · $100 sale KEEP
Same $100 planning numbers already on this page / fee index. Hub numbers only. Planning only / before COGS·shipping·ads·taxes. Same numbers as our fee index CSV seller-fee-index-2026-09-19.
| Platform | KEEP on $100 | vs Shopify |
|---|---|---|
| Shopify Basic Payments | $96.80 | — |
| Etsy | $90.05 | −$6.75 |
Own-store path: Shopify Basic keep $96.80 on $100. Shopify fees · keep $96.80
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.