How much do you keep on $100? Starting KEEP twin: KEEP $94.00 (sale - 0.06x sale). Official Academy $102 sample still shown below as $95.70 after $6.30 referral.
TL;DR
TikTok Shop KEEP $94.00 on $100 (US referral 6%). Shopify Basic Payments keeps $96.80 on the same sale. Planning only. Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.Start Shopify — keep $96.80 on $100.
Affiliate link: we may earn a commission. Compensated as a Shopify affiliate.
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
What’s not in this planning KEEP
This sketch is a default planning KEEP. It does not include COGS, shipping you buy, ads/PPC, returns, taxes, or Store/promoted add-ons unless this page includes them. Confirm on the platform’s official fee page before you list.
Provenance · same-price baseline
Official worked example · after referral
$102 sale − $6.30 referral (6% × ($102 + $5 − $2)) = $95.70 before COGS / FBT / creator / ads / Smart Promotion. TikTok published $6.30; the $95.70 subtraction is ours.
Next: Shopify keep $96.80 on $100 (Basic 2.9%+$0.30) · All KEEP hubs — Shopify keep $96.80 is the starting keep example
Storefront instead of Shop? Tired of marketplace cuts? Keep $96.80 on $100 Shopify Basic — see Shopify fees. Same Basic math as Shopify keep $96.80. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. Not affiliated with TikTok.
Keep starts after referral, not after a blog “take rate.” US Seller Academy HTML we opened on 1 Sep 2026 prints category percents and a worked $6.30 referral. Smart Promotion is a separate GMV fee if you enroll. Fulfillment dollars, creator %, and ads are leftover you type — they are not in the referral table. This is not Facebook Shops (Meta checkout number is blank) and not Etsy (listing + 6.5% transaction + processing).
Own store keeps ~$96.80 on $100 (Basic Payments) — see Shopify fees · Shopify Basic keeps $96.80 on $100 · vs fees below
Affiliate link · Planning only · Not affiliated with the platforms listed.
This fee page’s KEEP above vs Shopify Basic Payments keep $96.80 on $100. Own store: Shopify keeps $96.80 on $100
Same numbers as our fee index CSV 2026-09-19 · seller-fee-index-2026-09-19.csv · Seller fee index + CSV (2026-09-19).
Keep ≈ customer payment − referral − optional Smart Promotion − fulfillment you type − creator % you set − ads you type − COGS/pack
Official referral: Referral Fee Rate % × (Customer Payment + Platform Discount − Tax). The same Academy article says that “referral” encompasses TikTok Shop fees except shipping and tax — so do not stack a second card-processing % unless your settlement shows one.
Source: TikTok Shop Referral Fee Updates - 2024 (Applies to: United States; page dated 05/08/2025; fetched 1 Sep 2026) and TikTok Shop Referral Fees in 2024 by Category (page dated 05/14/2026; fetched 1 Sep 2026).
| What Academy HTML prints | Percent |
|---|---|
| Most listed Level 1+2 categories (apparel, beauty, electronics, home, toys, …) | 6% |
| Jewelry Accessories & Derivatives + Diamond / Gold / Jade / Platinum, Carat Gold / Ruby, Sapphire & Emerald (lowered 31 Oct 2024 GMT-8) | 5% |
| Other jewelry rows on that table (Amber, Pearl, Silver, …) | 6% |
| Pre-Owned (bags, watches, footwear, menswear, …) | 5%; portion over $10K at 3% |
| Collectibles (cultural, entertainment, sports, trading cards) | 6%; portion over $10K at 3% |
| Refund administration (from 15 May 2025) | 20% of the referral fee, capped $5 per SKU |
We are not inventing a sitewide “TikTok takes 6%.” 6% is the most-categories row on that table. Jewelry and pre-owned print 5%. Paste the row that matches the SKU. Other regions: this HTML is US-tagged; do not paste it into a UK/EU/SEA shop unless that shop’s statement matches.
Copied from the Referral Fee Updates sample table (successfully placed order, 6% row):
| Line | Official figure |
|---|---|
| Customer Payment | $102 |
| Platform Discounts | $5 |
| Sales tax + retail delivery fee | $2 |
| Referral | 6% × ($102 + $5 − $2) = $6.30 |
Planning keep after referral, before COGS, FBT, creator, ads, and Smart Promotion: $102 − $6.30 = $95.70. TikTok published $6.30. The $95.70 subtraction is ours. Tax $2 is remitted, not pocketed. Fully refunded official row: referral $0, refund admin $6.30 × 20% = $1.26 (that sample predates the $5/SKU cap math; the later cap text is the $5 rule).
To actually keep $95.70 on that official $102 order, run the same percents in the hub, then the payout step. No affiliate IDs on these links.
Open seller-fees hub — Keep $95.70 on $102 Stripe vs Wise take-home Shopify keep $96.80 on $100 All KEEP hubsSource: How to View Program Performance and Costs? (dated 06/29/2026; fetched 1 Sep 2026).
If the same $102 order is on regular-period Smart Promotion and you treat GMV as the referral base $105: 3.5% × $105 = $3.675. Keep after referral + SP ≈ $102 − $6.30 − $3.68 = $92.02 before COGS/FBT/creator. Leave SP at 0 if you are not enrolled. Confirm GMV columns on the statement — do not invent a second base.
Sale $40. Tax handled on the statement. Category row 6% (most-categories, not jewelry). Referral = 6% × $40 = $2.40 (if platform discount and tax are $0 on that order). Keep before COGS = $40 − $2.40 = $37.60. If you enroll regular SP and GMV is $40: extra $1.40 → keep $36.20. If a creator is 10% you set: extra $4.00. FBT leftover empty until you paste it. Put those typed fields in the hub calculator — this article will not invent FBT or a 10% creator mill.
Keep $96.80 Shopify vs KEEP $96.80 on $100 — see Shopify fees
Official sample: Customer Payment $102, Platform Discounts $5, tax $2, rate 6%. Referral = 6% × ($102 + $5 − $2) = $6.30. Planning keep after that referral, before COGS/FBT/creator/ads = $102 − $6.30 = $95.70. Tax remitted on the statement is not yours to keep. TikTok published the $6.30; the $95.70 subtraction is ours. Compare storefront keep on Shopify KEEP (Basic $96.80 on $100) or browse All KEEP hubs.
Shopify Basic Payments KEEP is $96.80 on $100 (2.9%+$0.30) — payment-processing keep, not a marketplace listing model. This page’s sketch keep is $94.00. Compare planning-only on fee-index · Shopify fees. Planning only.
US Academy category table (fetched 1 Sep 2026): 6% on most listed categories, 5% on five jewelry sub-categories and Pre-Owned, 3% on the portion of Collectibles/Pre-Owned over $10K. Paste your SKU’s row. Not a blog 8% + 2.9% stack. published FBT dollars on this page — paste settlement leftover.
US referral encompasses TikTok Shop fees except shipping and tax — not a blog 8%+2.9% stack — unless your settlement shows a separate processing row. If there is no processing row, leave the hub transaction field at 0.
Refund admin = 20% of the referral fee, capped at $5 per SKU (from 15 May 2025). On the official $6.30 referral: 20% × $6.30 = $1.26 (under the $5 cap). Fully refunded official row: referral $0, refund admin $1.26.
Sale $40, category row 6%, discount/tax $0 on that order: referral = 6% × $40 = $2.40. Keep before COGS = $40 − $2.40 = $37.60. If enrolled regular SP and GMV is $40: extra $1.40 → keep $36.20. Do not invent FBT or a default creator %.
Only if enrolled. Regular 3.5% of order GMV; mega campaigns add 1%. Source: How to View Program Performance and Costs, dated 06/29/2026.
That comparison skips own-store payment keep. For planning only, Shopify Basic Payments KEEP is $96.80 on $100 (2.9%+$0.30). Shopify fees. I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. This is a planning comparison, not a claim about TikTok Shop's fee model.
Use the seller fee index + CSV (2026-09-19) for same-input KEEP ladders, then compare ranker, break-even, and Shopify KEEP $96.80 on $100 for the own-store path. Planning only — before COGS, shipping, ads, taxes.
Yes when you use the Start Shopify link: I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate. The $96.80 on $100 figure is Shopify Basic Payments planning math (2.9% + $0.30) before COGS, shipping, ads, taxes, or the monthly plan. Use Shopify KEEP and the break-even tool to allocate plan cost.
Open seller-fees hub — Keep $95.70 on $102 Then the payout step (Stripe vs Wise)
Shopify keep $96.80 Seller fees compare · $100 Seller fee index + CSV (2026-09-19) Break-even list price KEEP compare Shopify fees
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.