The formula — you type every percent
net = IAP × (1 − refund % ÷ 100)
store$ = net × (store % ÷ 100)
KEEP = net − store$ − tax/VAT buffer$
Official rows cited 2 Sep 2026
- App Store Small Business 15% — “reduced commission rate of 15%” up to $1M proceeds. developer.apple.com/app-store/small-business-program. Default.
- Apple standard 30% — preset $70 on $100.
- Play US first $1M or auto-renewing sub 15% → $85 (10% service + 5% billing from 30 Jun 2026 US/UK/EEA). You type 15. Service fees — Play Console Help.
- Steam first $10M — USER-TYPED. Partner FAQ does not print 30%; do not claim Steam base 30% as official. Illustration preset 30% → $70 labeled you type. Steamworks Reporting and Payments FAQ.
- Steam >$10M 25% → $75 and >$50M 20% → $80 from the 2018 Valve note still live. Steamworks Development 2018 note.
- EU Apple from Oct 1 2026 — IAP 26%, alternative payment 20%, Small Business IAP 15% (and other reduced rows). Optional presets you type, not default. Apple Newsroom Aug 2026.
What this page is not
- Not a clone of YouTube RPM or marketplace seller fees.
- Not affiliated with Apple, Google, or Valve. No Apple/Steam CPA. RevenueCat skipped.
- Not a VAT/GST engine. Tax buffer is a dollar you type.
FAQ
How much do you keep on a $100 IAP at 15%?
Default first paint: KEEP $85.00. Store 15% is the App Store Small Business Program reduced commission on paid apps and IAP up to $1M proceeds (developer.apple.com/app-store/small-business-program/). Tax/VAT buffer $0, refund % $0. You type every percent.
What about Play first $1M 15%?
Play US first $1M or auto-renewing sub 15% → $85 (10% service + 5% billing from 30 Jun 2026 US/UK/EEA). You type 15. Confirm on the live Play agreement. support.google.com/googleplay/android-developer/answer/112622.
What are the Steam presets?
Steam first $10M cut is USER-TYPED (partner FAQ does not print 30%) → label you type; illustration 30% → $70. Steam >$10M 25% → $75 and >$50M 20% → $80 from the 2018 Valve note still live. Default on this page is App Store Small Business 15% → $85, not Steam.
What about Apple EU Oct 1 2026 26%/20%/15%?
Mentioned as an optional preset you type, not the default. Default is US Small Business 15%. Source: apple.com/newsroom/2026/08/apple-announces-changes-for-apps-in-the-european-union/. Not a clone of /youtube-rpm/ or /seller-fees/.
Homepage rate calculator Airbnb host keep Landlord keep Course keep Stripe vs Wise