Same $100 · locked hub formulas
Etsy keeps $4.05 more on this $100 sale (before COGS). Official first-paint from /etsy-keep/ and /ebay-keep/.
Own store keeps ~$96.80 on $100 (Basic Payments) vs marketplace take above — Start Shopify (Impact · FTC) · planning only · compare ranker · fee changes
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Official first-paint ONLY — rates locked to /etsy-keep/ (#out $90.05) and /ebay-keep/ (#out $86.00). Ads leftovers (Offsite / Promoted Listings General) start OFF — toggle below to stress-test attributed orders. No Store discount, no invented FBA. Last verified 2026-09-18.
Last verified: 2026-09-16 · Locked hubs /etsy-keep/ (#out $90.05) · /ebay-keep/ (#out $86.00) · planning only · Fee changes · live ranker
Optional ads leftovers · OFF by default · not in first-paint KEEP
Official: How Etsy’s Offsite Ads Work · Etsy fees & taxes. On-site Etsy Ads not in this toggle.
Official: US Seller Center · UK Promoted Listings FAQ. Priority CPC out of scope.
Etsy lock: listing $0.20 + 6.5% transaction + Payments 3%+$0.25 → formula KEEP = sale − 0.065×sale − 0.03×sale − 0.25 − 0.20. eBay lock: US most categories (no Store) 13.6% + $0.40 per-order → KEEP = sale − 0.136×sale − 0.40.
Reverse / target KEEP · locked hub formulas
Enter the net you want after fees. We solve the list/sale price each locked formula needs. Same algebra as /seller-fees/break-even/ (multi-platform there). No invented fees.
Reverse: Etsy sale = (KEEP + 0.45) / 0.905 · eBay sale = (KEEP + 0.40) / 0.864 · Shopify Basic sale = (KEEP + 0.30) / 0.971. Forward check on $100: Etsy $90.05 · eBay $86.00 · Shopify $96.80.
Need Poshmark / Mercari / Depop too? Open the multi-platform solver → /seller-fees/break-even/.
Same sale price. Two locked marketplace stacks from the Etsy and eBay KEEP hubs — not a slogan “Etsy is cheaper,” and not an invented Store or FBA row. On $100, Etsy first-paint KEEP is $90.05; eBay is $86.00 ($4.05 gap to Etsy).
| Platform | Official starting fee (hub lock) | KEEP on $100 | Hub |
|---|---|---|---|
| Etsy (US Payments) | Listing $0.20 + 6.5% transaction + Payments 3%+$0.25 | $90.05 | /etsy-keep/ |
| eBay (US most cats, no Store) | 13.6% of total sale + $0.40 per-order | $86.00 | /ebay-keep/ |
| Shopify Payments Basic (escape hatch) | 2.9% + $0.30 | $96.80 | /shopify-keep/ |
Winner on this $100 sketch: Etsy by $4.05 vs eBay. Storefront path: Shopify keeps $96.80 on the same $100 (Basic Payments) — disclosed Impact affiliate below the winner card.
Formula on hub: KEEP = sale − 0.065×sale − 0.03×sale − 0.25 − 0.20. Sources linked from Etsy KEEP / Etsy fees explained.
Formula on hub: KEEP = sale − 0.136×sale − 0.40. Sources linked from eBay KEEP / eBay fees explained. Store category discounts and Promoted Listings are not baked into first-paint.
Etsy $90.05 vs eBay $86.00 from locked hub first-paint. Etsy keeps $4.05 more on this sketch. Planning only.
Yes — /etsy-keep/ #out $90.05 and /ebay-keep/ #out $86.00. No sibling-paste, no invented FBA.
First-paint is the no-Store most-categories row. Store discounts are not invented here. Optional Promoted Listings General toggle (typed % ≥2%, OFF by default) adds an ads leftover — see eBay KEEP and Promoted Listings. Priority CPC out of scope.
Not in the $90.05 organic first-paint (toggle OFF by default). Turn on Etsy Offsite Ads above to add the official leftover (15% under $10k / 12% $10k+, cap $100) as ads leftover, not marketplace take. Also modeled on Offsite Ads KEEP.
Locked hub math (same formulas as fee-index / exact-answers): Etsy $44.80 · eBay $42.80 on $50. Planning only — confirm in each seller dashboard.
Basic Shopify Payments locked KEEP is $96.80 on $100 (see /shopify-keep/). That is payment-processing keep, not a marketplace listing fee model. Planning only.
Not affiliated with Etsy or eBay. Educational planning only. Shopify Impact links are disclosed affiliates. Confirm live fees in each seller account; platforms can change rates.
Keep $96.80 on Shopify — Start Shopify (Impact · FTC) Etsy KEEP hub eBay KEEP hub Full marketplace ranker
Break-even list price Seller fee index Shopify vs Etsy fees StockX vs GOAT fees Compare marketplaces KEEP compare Etsy KEEP $90.05 eBay KEEP $86.00 Handmade where to sell Clothing where to sell Shopify KEEP $96.80