Same $100 · locked hub formulas

$96.80 vs $90.05

Shopify keeps $6.75 more on this $100 sale (before COGS / monthly plan). Official first-paint from /shopify-keep/ and /etsy-keep/.

Shopify KEEP
$96.80
Etsy KEEP
$90.05
Delta (Shopify − Etsy)
+$6.75

Winner path: Start Shopify — keep $96.80 on $100 (Basic Payments · Impact · FTC) · planning only · compare ranker · fee changes

I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.

Official first-paint ONLY — rates locked to /shopify-keep/ (#out $96.80) and /etsy-keep/ (#out $90.05). No Offsite Ads, no Grow/Advanced invent, no monthly bake-in. Last verified 2026-09-16.

Shopify lock: Basic Payments 2.9% + $0.30 → KEEP = sale − 0.029×sale − 0.30. Etsy lock: listing $0.20 + 6.5% transaction + Payments 3%+$0.25 → KEEP = sale − 0.065×sale − 0.03×sale − 0.25 − 0.20.

Shopify vs Etsy fees calculator — keep $96.80 vs $90.05 on $100

Same sale price. Locked storefront vs marketplace stacks from the Shopify and Etsy KEEP hubs — not a slogan, and not an invented Offsite Ads or plan row. On $100, Shopify first-paint KEEP is $96.80; Etsy is $90.05 ($6.75 gap to Shopify). Marketplace discovery is separate from processing take-home.

Not affiliated with Etsy. Shopify Impact links are disclosed affiliates. First-paint numbers match /shopify-keep/ and /etsy-keep/ as of 2026-09-16. Confirm live rates in your dashboards. Planning only — not tax or legal advice.

Same-$100 KEEP compare (official locks)

PlatformOfficial starting fee (hub lock)KEEP on $100Hub
Shopify Payments Basic2.9% + $0.30$96.80/shopify-keep/
Etsy (US Payments)Listing $0.20 + 6.5% transaction + Payments 3%+$0.25$90.05/etsy-keep/

Winner on this $100 sketch: Shopify by $6.75 vs Etsy (processing keep — not traffic). Disclosed Impact affiliate under the winner card.

What each hub actually locks

Shopify Payments Basic → KEEP $96.80 on $100

Formula on hub: KEEP = sale − 0.029×sale − 0.30. Sources linked from Shopify KEEP. Monthly plan typed $0 — not inside KEEP.

Etsy US stack → KEEP $90.05 on $100

Formula on hub: KEEP = sale − 0.065×sale − 0.03×sale − 0.25 − 0.20. Sources linked from Etsy KEEP / Etsy fees explained. Offsite Ads not in organic first-paint.

When the gap moves (still official only)

FAQ

How much do you keep on $100 on Shopify vs Etsy?

Shopify $96.80 vs Etsy $90.05 from locked hub first-paint. Shopify keeps $6.75 more on this sketch. Planning only.

Are these the same formulas as the KEEP hubs?

Yes — /shopify-keep/ #out $96.80 and /etsy-keep/ #out $90.05. No invented FBA.

Does Shopify monthly change $96.80?

No. Monthly is typed $0 on the hub — not inside per-sale KEEP.

What about Etsy Offsite Ads?

Not in the $90.05 organic first-paint. Attributed 12–15% (cap $100) is modeled on Offsite Ads KEEP.

Keep $96.80 on Shopify — Start Shopify (Impact · FTC) Shopify KEEP hub Etsy KEEP hub Full marketplace ranker

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