Same $100 · locked hub formulas
Etsy keeps $4.05 more on this $100 sale (before COGS). Official first-paint from /etsy-keep/ and /ebay-keep/.
Own store keeps ~$96.80 on $100 (Basic Payments) vs marketplace take above — Start Shopify (Impact · FTC) · planning only · compare ranker · fee changes
I get commissions for purchases made through links in this post. Compensated as a Shopify affiliate.
Official first-paint ONLY — rates locked to /etsy-keep/ (#out $90.05) and /ebay-keep/ (#out $86.00). No Store discount, no Offsite Ads, no invented FBA. Last verified 2026-09-16.
Etsy lock: listing $0.20 + 6.5% transaction + Payments 3%+$0.25 → formula KEEP = sale − 0.065×sale − 0.03×sale − 0.25 − 0.20. eBay lock: US most categories (no Store) 13.6% + $0.40 per-order → KEEP = sale − 0.136×sale − 0.40.
Same sale price. Two locked marketplace stacks from the Etsy and eBay KEEP hubs — not a slogan “Etsy is cheaper,” and not an invented Store or FBA row. On $100, Etsy first-paint KEEP is $90.05; eBay is $86.00 ($4.05 gap to Etsy).
| Platform | Official starting fee (hub lock) | KEEP on $100 | Hub |
|---|---|---|---|
| Etsy (US Payments) | Listing $0.20 + 6.5% transaction + Payments 3%+$0.25 | $90.05 | /etsy-keep/ |
| eBay (US most cats, no Store) | 13.6% of total sale + $0.40 per-order | $86.00 | /ebay-keep/ |
| Shopify Payments Basic (escape hatch) | 2.9% + $0.30 | $96.80 | /shopify-keep/ |
Winner on this $100 sketch: Etsy by $4.05 vs eBay. Storefront path: Shopify keeps $96.80 on the same $100 (Basic Payments) — disclosed Impact affiliate below the winner card.
Formula on hub: KEEP = sale − 0.065×sale − 0.03×sale − 0.25 − 0.20. Sources linked from Etsy KEEP / Etsy fees explained.
Formula on hub: KEEP = sale − 0.136×sale − 0.40. Sources linked from eBay KEEP / eBay fees explained. Store category discounts and Promoted Listings are not baked into first-paint.
Etsy $90.05 vs eBay $86.00 from locked hub first-paint. Etsy keeps $4.05 more on this sketch. Planning only.
Yes — /etsy-keep/ #out $90.05 and /ebay-keep/ #out $86.00. No sibling-paste, no invented FBA.
First-paint is the no-Store most-categories row. Store discounts and Promoted Listings are extras — see eBay KEEP and Promoted Listings.
Not in the $90.05 organic first-paint. Attributed 12–15% (cap $100) is modeled on Offsite Ads KEEP.
Keep $96.80 on Shopify — Start Shopify (Impact · FTC) Etsy KEEP hub eBay KEEP hub Full marketplace ranker
Shopify vs Etsy fees StockX vs GOAT fees Compare marketplaces KEEP compare Etsy KEEP $90.05 eBay KEEP $86.00 Handmade where to sell Clothing where to sell Shopify KEEP $96.80